Miosoft’s Customer Context™ Cache is always ready for your customer requests by maintaing a single view for each customer from all legacy and customer-facing systems.
Miosoft’s Customer Context™ Server delivers a continuously updated Customer Context to all customer touchpoint applications within a second.
Miosoft helps companies that select best-of-breed CRM and e-commerce applications from multiple vendors in building a consistent view of each customer.
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Customer Context™The Customer Context is a consistent vendor-independent representation of all relevant customer information and business rules. The Customer Context provides all information required by customer-facing applications to conduct a customer conversation with one individual. This information is far richer than what is typically stored in a linear customer record or a customer profile. Without the Customer Context, many-to-many relationships, complex behavioral models and historical data were typically out of reach for customer-facing applications when a customer initiated a conversation. Customer profiles or records representing customer information are restricted to aggregated data (like average monthly balance) and categorized models (like gold, silver, bronze status). True one-to-one marketing cannot be achieved without all relevant customer information available to any customer touchpoint at any time. |